Brand Deal Pricing Guide for Filipino Creators

"How much should I charge?" It's the most common question Filipino creators ask — and the hardest to answer because there's no single right number. But there are frameworks to help you price confidently.

Why Pricing Matters

Undercharging hurts the entire creator economy. When you accept ₱500 for a post that should cost ₱5,000, you're not just undervaluing yourself — you're setting expectations that hurt other creators too.

On the flip side, overcharging without the metrics to back it up means fewer deals. The sweet spot is pricing based on your actual value.

The Basic Formula

A common starting point:

Base Rate = (Followers / 1000) × ₱100-₱500

The multiplier depends on your engagement rate:

Engagement Rate	Multiplier
Below 1%	₱100/1K
1-3%	₱200/1K
3-5%	₱350/1K
Above 5%	₱500/1K

Example: 50K followers with 4% engagement = 50 × ₱350 = ₱17,500

But this is just a starting point. Many factors adjust this number up or down.

Factors That Increase Your Rate

Niche expertise — Finance, tech, and health creators can charge more
High engagement rate — Brands care more about engagement than follower count
Video content — TikTok/Reels/YouTube content costs more than static posts
Usage rights — If the brand wants to use your content in their ads, charge extra
Exclusivity — If they want you to not work with competitors, that's premium
Deliverables — More posts/stories/videos = higher total rate

Platform-Specific Pricing Guidelines

TikTok

Followers	Estimated Rate
1K-10K	₱1,000-₱5,000
10K-50K	₱5,000-₱20,000
50K-100K	₱20,000-₱50,000
100K-500K	₱50,000-₱150,000
500K+	₱150,000+

Instagram

Followers	Feed Post	Story Set (3)
1K-10K	₱1,500-₱5,000	₱1,000-₱3,000
10K-50K	₱5,000-₱25,000	₱3,000-₱10,000
50K-100K	₱25,000-₱60,000	₱10,000-₱25,000

YouTube

YouTube rates are typically 2-5x higher than other platforms due to longer content format and longer content lifespan:

Subscribers	Dedicated Video	Integration
1K-10K	₱5,000-₱15,000	₱3,000-₱8,000
10K-50K	₱15,000-₱50,000	₱8,000-₱25,000
50K-100K	₱50,000-₱150,000	₱25,000-₱60,000

These are estimates based on the Philippine market. Actual rates vary by niche and campaign.

How to Negotiate

Step 1: Ask for Their Budget First

"Thanks for reaching out! I'd love to learn more about the campaign. Could you share the budget range you're working with?"

This prevents you from accidentally underbidding.

Step 2: Present a Package, Not a Price

Instead of "₱10,000 for one post," offer:

Package A — 1 TikTok video + 3 stories: ₱15,000 Package B — 1 TikTok + 1 IG Reel + 3 stories: ₱25,000 Package C — Full campaign (3 TikToks + IG + Stories + usage rights): ₱50,000

Step 3: Know Your Walk-Away Number

Before any negotiation, decide the minimum you'll accept. If they go below it, politely decline. There will always be more opportunities.

Step 4: Get Everything in Writing

Always have a simple contract or at least an email confirmation covering:

Deliverables (what you'll create)
Timeline (when content goes live)
Payment terms (amount, when, how)
Usage rights (where they can use your content)
Revision limits (how many edits included)

Common Pricing Mistakes

Accepting product-only deals when you need income — Products are nice but they don't pay rent
Not charging for revisions — Include 1-2 revisions in your rate, then charge for additional ones
Forgetting about content creation costs — Your time, equipment, editing software, and props all cost money
Not factoring in taxes — If you charge ₱10,000, remember ~8% goes to taxes
Comparing yourself to mega-influencers — Focus on your own metrics and growth

Build Your Rate Card

Create a simple one-page rate card with your:

Platform stats (followers, engagement rate, demographics)
Content types and base rates
Package options
Contact information

This makes you look professional and saves negotiation time.

Track Every Deal

Log all your brand deals in MoneyGlow's income tracker. Over time, you'll see which brands pay best, which platforms earn the most, and how your rates should evolve.